Mar Sierra

Meeting housing demand at the pace required in many cities calls for a fundamental shift in how homes are produced. Industrialised construction, modular systems, and digital tools can help build faster, more consistently and with greater efficiency, while improving quality control, reducing waste, and optimising site conditions. Scaling these approaches, however, requires the right procurement models, regulatory frameworks, technical standards, and public sector capacity. The conversation will focus on how industrialised housing can move from isolated pilots to reliable delivery systems, without compromising quality, sustainability, social standards, affordability requirements, or urban integration.